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  • 21 Feb 2012 11:13 AM | Deleted user
    Our beautiful hometown Oceanside and the California Surf Museum get some airtime on a new PBS series called "Getting Away Together" 
  • 01 Nov 2011 10:30 AM | Deleted user

    Celebrating 50 years in business, Hansen's history from Cardiff surf shack to 16,000-square-foot retail giant on display.

    The largest surf shop in San Diego County,Hansen’s, on Coast Highway in Encinitas, is in the midst of its 50th-year anniversary celebration. The California Surf Museum (CSM) in Oceanside is honoring Hansen’s half-century of board-shaping and retail surf success with an exhibit, which runs through February.

    For a farm boy raised in Aberdeen, South Dakota and for someone who didn’t start surfing regularly until age 20, Don Hansen has made quite a big name for himself.

    The exhibit at the CSM proves, though, that Hansen wasn’t merely one of the first surf shop owners. He was also a skilled shaper, a board manufacturing pioneer, a lifestyle innovator, a retail trendsetter, a brand mogul, an industry icon, a champion skydiver, a monoskiing enthusiast, a tandem surf champ, a rancher, and a Stone Steps Invitational impresario (a surf contest that some longtime Leucadia locals look back on as the ‘golden era’ of Encinitas).

    “I’ve had a great 50 years and I’m still going. I’m not dead yet,” promises Hansen.

    Hansen stresses it’s been with the help of family and that of his loyal employees--regarded as like immediate family by Don undefined that has led to Hansen’s success and longevity.

    “Some of our employees have been with us for 35 years and they’re really good at what they do….My dad had a profound business impact on me and really ingrained in me that the customer was always right. It’s a real simple business philosophy, but it works,” adds Hansen.

    But Don built the business from scratch.

    He started shaping surfboards for wetsuit pioneer Jack O’Neil and quickly became one of the nascent foam blank industry’s most skilled board makers. Some of the 60’s trendsetting and influential models of Hansen’s boards undefined some of which are worth tens of thousands of dollars today undefined are on display at the CSM, such as the Superlight, Classic, 50-50, and the Competitor.

    Photos of other surf legends from Encinitas are featured as well, including artist Diana Brummett, trimming down the line of a Cardiff Reef perfect peeler, in 1965. There’s also a photo of world champ Linda Benson grabbing rail on a triple-overhead bomb at Makaha, circa 1960. Both women were sponsored by Hansen’s.

    One photo that might look familiar to Hansen’s customers is one of Cheer Critchlow, crouching with his lead, regular foot leg fully extended towards the nose of the board and his inside leg bent at the knee. This photo was taken in 1967 at Pillbox, in Solana Beach, and the ‘Critchlow Crouch’ would go on to become the iconic Hansen’s logo.

    Another photo shows the original Hansen’s location in Cardiff, near the present-day Kraken Bar. Hansen’s Surf Shop was located in Cardiff from 1962 to 1968, before relocating to its current location.

    If Don Hansen had never met some fraternity brothers who were from Coronado, his path would most likely not have led him to having one of the most successful board and retail surf shops on the planet.

    Asked why anyone from San Diego would want to go to school in South Dakota, Hansen replies, “The pre-med program at what was then known as South Dakota State, had a good reputation.”

    Hansen continues: “I went back to Coronado with one of the [fraternity] brothers and learned how to surf,” says Hansen. “If it weren’t for my friends from Coronado and the Bud Browne surf films of the 1950s, who knows? Maybe I’d still be on the ranch in South Dakota.”
    From: Encinitas Patch

  • 30 Aug 2011 12:04 PM | Deleted user


    Photo by Sam Hodgson
    Jane Schmauss is a historian at the California Surf Museum in Oceanside.

    Posted: Friday, August 26, 2011 3:31 pm |Updated: 2:45 pm, Mon Aug 29, 2011.

    Talk about radical. Jane Schmauss loves surfing, surfers and the ocean, but you'll never see her out on a board: she doesn't surf.

    Nobody in the surfing world seems to mind. Her passions have turned this former schoolteacher and restaurant owner from La Mesa into one of the world's top chroniclers of surfing history.

    She's a historian at Oceanside's California Surf Museum and has been along for the museum's wild ride through 25 years of multiple locations and near-death experiences. She co-authored the book "Surfing in San Diego," teaches the museum's tour guides and is compiling interviews with local surfing icons.

    I visited the surf museum and asked the no-nonsense Schmauss about her love for surfing, the history of the sport and its impact on all of us.

    You're a non-surfer. Did you ever surf?

    I've never surfed. It's something that you should probably try when you're younger. I surf in my heart, and I weep at surf movies knowing I'll never be in that green room. That's got to be one of the most magical, mystical experiences on the planet short of being in outer space looking down at the big blue marble.

    The green room?

    What does every surfer live for? Being in that curl, being totally encapsulated in the wave, and all you see is out through it, like through the sights of a gun. You see a little bit of land or a little bit of ocean. You're totally surrounded, and it makes this noise like nothing else.

    Guys come out of this and they weep. Guys will have this happen to them once in their life, and they'll carry it forever. And there are others who live for it.

    You can't just go out and have it happen. The wave has to hold its shape, and not all waves are the same and not all rides are the same. This is why these guys are so amazing about how they remember it, down to the nth degree.

    You hear my voice? I'm a surfer.

    How did you develop this passion?

    My son is one of the best surfers in the area. (He's Jon Schmauss, a manager at Jake's Del Mar restaurant.) I learned that passion, joy and commitment from him.

    When you meet these guys and they're in their 70s, 80s and 90s, and you see how passionate they are about their lives, and many of them haven't surfed in years or just got out of the water. They all have that intensity and passion that you admire so much you want to be around it.

    Did you marry a surfer?

    I couldn't date a surfer in college at San Diego State. That was a no-no. They were no-accounts, they cut school, they were never going to go anywhere. They were surfers, and that was the vibe back then: you didn't want to send your daughter to college to marry a beach bum.

    Has that changed?

    There's guys in their 60s and 70s who are exactly like Jeff Spicoli. But it's a huge tribe.

    What were surfers like in the early days of the 1920s and 1930s?

    The beach culture was starting to build here in the 1920s and 1930s, and the guys were hard-core physical specimens.

    We look at giant wooden surfboards that are as long as 13 feet.

    The guys who surfed on these made their own boards. They had no wetsuits, no leashes, and they carried those things to the water, and they had a blast surfing in 55-degree water. Imagine how fit these guys were.

    You had to really love what you did.

    On the one hand, there's a stereotype of surfers as being mellow and airheaded. But they can also be aggressively territorial. What's that about?

    You're out in the water with a weapon. If you're a kook undefined a disrespected or wannabe surfer undefined and you fall off your board, you endanger any number of guys. You've got a loose board tumbling in the water, and they didn't want these people around them.

    There's always the grouchy guys who don't want anyone out there: this is my break right here, nobody else's. Territoriality is when you have a desirable spot like Malibu, Windansea or Swami's and it gets crowded. Each of those places has had pretty serious incidents of territoriality and still do. It just depends on who's out.

    And then when the short board revolution came in, there would be trouble. They didn't want any old guys on long boards. The short boards could cut and move, and the long board guys were cruising and having a good time. They take up more room and ride the wave differently than you do.

    The surfing museum was born in the 1980s at George's, your coffee shop in Encinitas that you ran until 1996. What was your reaction when a patron brought up the idea of holding a meeting about creating a museum?

    I asked how many surf museums are there, and he said none. I said you've got to be kidding me. Such a sport and lifestyle and there's no museum? The teacher in me really ramped up, and I really liked the idea.

    How did your coffee shop become popular among surfers?

    It became a surfer hangout just by accident. We started hanging surfboards from the ceiling, and I'd offer people a free breakfast if they brought a picture of themselves surfing. And pretty soon the wall was covered with all these photos of some of today's top young adult surfers. I have photos of them when they were 11 and 12.

    We just loved the beach people and we just happened to be so well situated there. Surfers like good quantity food, well prepared and at a very reasonable price. That's what we gave them.

    Do surfers eat a lot?

    Go out surfing for a couple hours and come in and tell me about your appetite. We had this meal called an Encinitas Earthquake that was a mound of potatoes and gravy and eggs on top of it. It weighed five pounds and they ate it. People just loved our food.

    Does the museum give surfing some respectability?

    I certainly hope so. The goal is to inform people how amazing a lifestyle surfing is. It's not like a baseball or football commitment or even a golf commitment. A sport is a sport is a sport: it's all great and fabulous. But surfing has music and clothing attached to it, and language.

    People come in here from Kansas and Alabama and they're wearing Roxy clothes and Billabong, and they're wearing Hurley shirts. And then they say "Awesome, dude" and "Dude, come over and look at this."

    You realize how surfing has left such an impression on other people's imaginations and how deeply embedded it is in our culture. I'm talking internationally. People from Europe come in constantly, from Japan, from Brazil.

    We're surrounded by it, and we don't even notice. The world comes into the museum and how they feel about surfing is all reflected in their attitude. They come to Southern California and what do they think of? Surfing.

    Hopefully they come away and learn something.

    Why is this your passion?

    Maybe I envy the surfing lifestyle. As a teacher, it's about collecting information, archiving and documenting it. Knowing that the history is so young that I can still talk directly to some of the people who made this history undefined I find that very heady and exhilarating.

    Interview conducted and edited by Randy Dotinga. Please contact him directly atrandydotinga@gmail.com and follow him on Twitter: twitter.com/rdotinga.

  • 05 Aug 2011 1:09 PM | Deleted user

    As a lifelong surfer, Julie Cox looks at the board and marvels at what the 15-foot tiger shark did to it.

    The bite gash is 15 inches wide and 8 inches deep.

    The surfboard was the one Bethany Hamilton was paddling on in October 2003 when the 13-year-old was attacked off a beach in Kauai.

    Bethany Hamilton's surfboard
    Guy Motil/Courtesy California Surf MuseumBethany Hamilton's surfboard, on display at the California Surf Museum in Oceanside, Calif.

    She lost her left arm, but didn't lose her courage. She has fearlessly dived back into the waves, become a top surfer and the subject of a movie, "Soul Surfer," that tells her inspirational tale.

    Today, her board is on display at the California Surf Museum in Oceanside, where Cox is operations manager. And now, with the movie playing nationwide, Cox expects even more people to visit the museum to see the board it's had since April 2010.

    It's by the far the museum's biggest attraction. Many visitors, says Cox, make a "beeline" for it. The display -- which includes the suit Bethany was wearing that day, her story and photos -- makes people stop and stare.

    "It's the most commented-on item and the most talked-about piece," says Cox.

    The board had been at the Hamilton home in Kauai until Jim Kempton, the president of the museum's board of directors -- and an old San Diego surfing buddy of Bethany's dad, Tom Hamilton -- asked if the museum could display it.

    Cox, who has seen only one shark in her years in the water, says the board "hits home" with her and other surfers, but it's inspiring, too.

    "It was really amazing to hold that board when it first arrived," she says. "Just to hold it. To see where her left arm was exactly positioned. It's very humbling."

    Bethany Hamilton has yet to visit the museum, but she may in July when the U.S. Open is held in nearby Huntington Beach.

    "We'd be thrilled," says Cox.

  • 13 Jun 2011 11:00 AM | Deleted user

    The California Surf Museum Spreads Aloha to Oceanside

    As you walk into Oceanside’s California Surf Museum off Pier View Way, you are greeted with a beautiful spectacle of ocean-blue tile spanning from floor to ceiling with a glowing, canary yellow board hovering in the midst of it all.

    The tile display was donated by local business Oceanside Glasstile, whose owner shares a love of surfing.
    And that is exactly what fuels the California Surf Museum: friendship, love and contributions.

    Saturday night’s Fourth Annual Gala fundraiser was a celebration of the first 25 years of the museum and a party to officially open its newest exhibits: Traditional Thinking: A Short Story 1966-1972 and Clay to Urethane: Skateboard Transitions 1965-1975.

    The night kicked off with mingling over beverages (beer and wine by Kona Brewing Company and Longboard Vineyards) and appetizers (333 Pacific, Harney Sushi and Pedro’s Tacos). Petite Madeline and Sprinkles Cupcakes served up scrumptious delicacies for dessert, and Nagata Brothers Farms provided delicious sugar-dipped strawberries.

    A silent auction was featured in the Hawaiian decorated back area, aptly dubbed the “Secret Spot,” while musician John Hull played surf tunes. 
    Boyd Scofield took a cue from his past broadcasting experience and served as announcer for the night. He’s been in radio for years, has covered Triple Crown events, and still does surf reports for several TV and radio stations.
    He and his wife, Kathleen, moved to Oceanside a year ago and have become actively involved with the museum.
    “We wanted to help out with something that was close to our hearts, so we started volunteering," said Katherine.

    The night’s featured exhibits offered insight into the pivotal era of change throughout skateboarding and surfing in the mid ’60s and ’70s.
    In the skateboard sector, Dogtown and Z-Boys played on a small screen, while partygoers browsed walls of old boards, trucks and vintage skate photos showing events such as the skateboard championships held at the Del Mar Fairgrounds in 1975.
    A sign featuring actual clay and urethane wheels boasted the difference between the two: “It was like surfing early morning glass on a warm summer day.”

    The surfing portion featured bright, hippyish posters, boards of all sizes and shapes, and its own fair share of vintage photographs.
    A recent addition to the wall is the actual surfboard Bethany Hamilton was riding in 2003 when she was attacked in Kauai by a 15-foot tiger shark.
    Once people had enough time to peruse the various relics, the live auction started, complete with 20-25 online bidders.
    Fernando Aguerre, who is on the museum's board of advisers and is a co-founder of Reef, made a quick motivating speech to get the audience in spend mode.

    “This is a once-a-year event to raise attention and to raise moneyundefinedmoney from our own pockets,” he said in a thick Argentinian accent.

    Auctioneer Terry Bagley kept the crowd entertained with his quick talking.
    Joe Gallagher, an active member of the organization and past treasurer, bid and won a steal of a package for $1,100: five nights at Hotel Casa Tucan in Costa Rica and a week of surf lessons at the prestigious Safari Surf School. Already a surfer, of course, he doesn’t need the lessons, but he’s never surfed Costa Rica, so he said he is excited about the trip.

    Chuck and Patty Goble, from San Pedro, enjoyed watching the action. The surfing couple, who just celebrated their 25th anniversary, have supported the museum for years.
    “There are so many surfers here that were my heroes growing up … and now they are my friends,” said 63-year-old Chuck. (Surf legends Woody Ekstrom, Randy Rarick, Bobby Thomas and PT Townend are all honorary chairmen.)
    “There is so much surfing history here, so much aloha,” Patty said.

    The museum is open from 10 a.m.-4 p.m. daily, and Thursdays until 8 p.m. Admission is $3, and Tuesdays are a free day.  

    Although, I hear aloha is free every day. 
    The Fourth Annual Gala at the California Surf Museum draws some heavy hitters in the surf and skate world.

  • 20 May 2011 5:30 PM | Deleted user


    Eight Unusual All-American Museums


    From voodoo to barbed wire, there’s an offbeat museum for every taste

    Read more: http://www.smithsonianmag.com/arts-culture/Eight-Unusual-All-American-Museums.html#ixzz1MxJHoqvc

    The California Surf Museum

    Learn about the evolution of the surfboard from 1912 through 2008 in this small gallery in Oceanside, California

    ·         By Rodes Fishburne

    ·         Smithsonian magazine, June 2011
    California Surf Museum

    Started in a restaurant in 1986 in Encinitas, California, the California Surf Museum is finally four locations later a space big enough to call home. The new address is courtesy of the city of Oceanside, about a 35-minute drive north of San Diego.

    Leaning against a wall and hanging from the ceiling are 55 surfboards selected by curator Ric Riavic, a surfer and former school gardener, to show how surfboards have evolved. The oldest board, made of sugar pine in 1912, is seven feet long and weighs over 100 pounds. The newest, formed in 2008 and owned by four-time world champion surfer Lisa Anderson, is made of fiberglass, is nearly ten feet long and weighs around four pounds.

    Duke Kahanamoku, the Olympic gold-medalist swimmer credited with being the father of modern surfing, owned a ten-foot-long, hand-carved board. “This is the type of board that started the surf craze in California in the early 1920s,” says Riavic. Kahanamoku often surfed at Corona del Mar, California, where he hung out with Johnny (“Tarzan”) Weismuller and John Wayne. Kahanamoku proved the perfect ambassador for the sport, and was photographed with everyone from Shirley Temple and Babe Ruth to the Queen Mother.

    A 2008 photograph of an eight-foot wave curling up to Oceanside Pier by surfing photographer Myles McGuinness gives landlubbers an inkling of how it feels to be inside a surfing wave.

    There are early surfing stickers and decals, record albums, vintage beachwear and photographs by 1950s surf photographer LeRoy Grannis.

    “Surfing has captured so much of the culture’s imagination that people from all over the world want to connect to its spirit,” says the museum’s co-founder, Jane Schmauss. “I couldn’t imagine anything as beautiful as surfing not having a museum. It’s way cool.”



    Read more: http://www.smithsonianmag.com/arts-culture/Eight-All-American-Curiosities-The-California-Surf-Museum.html#ixzz1MxKsqH4N



  • 28 Mar 2011 5:00 PM | Deleted user
       
    California Dreamin
    The Plastic Fantastic!
    picked from Bird Huffman's collection in San Diego
    “Donated by Mike and Frank from Iowa”
    October 6, 2010

    CSM was filmed for History Channel’s “American Pickers” on October 6, 2010.
    The “California Dreamin’” episode premiered March 28, 2011.

    “Mike and Frank” are Mike Wolfe and Frank Fritz, the American Pickers based out of Antique Archaeology in LeClaire, Iowa.

  • 09 Feb 2011 8:50 AM | Deleted user

    California Surf Museum: Ridin' the tide at 25

    Posted: Feb 09, 2011 6:12 PM PSTUpdated: Feb 09, 2011 6:12 PM PST
    OCEANSIDE (CBS 8) - Wahines have been riding waves around the world for over 300 years, and the proof can be found in downtown Oceanside at the California Surf Museum.

    It used to be the Playgirl Strip Club, until the City of Oceanside stepped in.

    "They bought the building years ago, renovated it and now there's a beautiful surf museum here," Julie Cox said.

    This month the museum will celebrate its 25th anniversary.

    "We're influenced by so much of the culture around here with the Southern California surfing and so much rich history comes from Oceanside and San Diego," Julie said.

    The museum's salute to the women of surfing will be on display for two more weeks.

    "It's a fun attraction and it's a great story to tell," Julie said. "Women and surfing have been around since the beginning, guys and girls were surfing together."

    The sport has changed, and so has the attire.

    "We have the first swimsuits here, a lot of wool suits," Julie said.

    Around 1960, women's surfing underwent a revolution thanks to Hollywood.

    "The 'Gidget' movie coming out was an explosion and it changed surfing forever. We call it 'pre-Gidget' and 'post-Gidget'. It's like a term in surfing history," Julie said.

    The modern era of women on waves belongs to Lisa Anderson.

    "In the 1990s became four-time world champion and also helped develop the women's board short," Julie said.

    For a quarter-century, the California Surf Museum has been heralding our heritage.

    "We're in a perfect little spot, right here in Oceanside," Julie said.

    To quote the politically incorrect, "You've come a long way, baby."

  • 08 Jun 2010 7:58 AM | Deleted user
    Image 3 of 4
    Pro surfer Keala Kennelly, the big wave rider featured in the movie “Blue Crush,” and Justin Cote, associate editor of Transworld Surf. Photo by Promise Yee
    OCEANSIDE undefined The California Surf Museum’s third annual gala fundraiser celebrated female surfers and the new Women on Waves exhibit on June 5. Female surfing legends were honored at the gala and guests enjoyed the display of surfboards, bathing suits and photos of top women pros.

    It was an evening of living history with surfing icon Eve Fletcher and top female pros Linda Benson, Lisa Anderson and Keala Kennelly among the honorees present.

    “It’s cool we have all the ladies celebrating women’s surfing,” Kennelly, a big wave rider featured in the movie “Blue Crush,” said.

    The Women on Waves exhibit started as a display of the 100-year evolution of women’s swimsuits. Photos, posters and surfboards of women pros were added and the exhibit quickly evolved into a timeline of women’s surfing that fills the entire museum. “We wanted to broaden our audience,” Jim Kempton, California Surf Museum president, said.

    It took more than a month to regear the museum for the large, comprehensive exhibit.

    Museum staff went to great lengths to hunt down items for the exhibit. Many of the swimsuits, posters and boards come from Roxy archives. Other items are on loan from private collectors. Collectors got word of the planned exhibit and loaned items that fit, Randy Hild, Quick Silver executive and Roxy manager, said.

    Hild is an avid collector and loaned the museum the board used by Marge Calhoun when she competed in Mahala in 1958. The surfboard is on display next to a photo of her holding it at the competition.

    The exhibit is set in chronological order starting in the early 1900s with black and white photos of female surfers, a wool one-piece swimsuit, and thick wood surfboards. “Women have been there since the beginning,” Kempton said.

    The display continues with a 1950s light balsa board shaped for a female surfer. The material and design changed the sport significantly. Balsa boards allow riders to paddle out easier and perform radical moves.

    Further along the timeline is a photo of professional surfer Lisa Anderson and the poster from the 1996 Quick Silver Roxy Pro, signed by all the women who competed. “Pre-1990 women who surfed were truly pioneers,” Hild said. “It was quite a small world of women surfers.”

    The exhibit concludes with a photo of Bethany Hamilton, who continues to surf after she lost her arm from a shark bite in 2003. Her surfboard with an eight-inch bite taken out of it is also on display.

    The Women on Waves exhibit will be on display at the California Surf Museum through February 2011.


    Read more:Coast News Group - California Surf Museum celebrates women on waves
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